Manufacturing USA® Brand

Brand Name

Manufacturing USA^®

MFG USA – abbreviated form when space is limited (largely for social media)

These replace the former name, the National Network for Manufacturing Innovation.

Boilerplate – Long

Manufacturing USA^® is a national network created to secure U.S. global leadership in advanced manufacturing through large-scale public-private collaboration on technology, supply chain and education and workforce development. The network comprises the U.S. Departments of Commerce, Energy and Defense, their sponsored manufacturing innovation institutes, and six additional federal agency partners, creating a whole-of-government, national effort to drive innovation in manufacturing.

Each institute includes members from industry, academia, and state and federal governments with a shared interest in advancing manufacturing. 17 manufacturing innovation institutes collectively worked with over 2,500 member organizations to collaborate on more than 670 major technology and workforce applied research and development projects and engaged over 106,000 in advanced manufacturing training. The institutes attracted $307M from state, federal, and private funds in addition to $109M in base federal funding. Join us and learn more.

Boilerplate – Short

Institutes

While each institute is established by a sponsoring federal agency and has a unique advanced manufacturing technology focus and identity, they also seek to advance the bigger Manufacturing USA network mission to improve American manufacturing’s global competitiveness.

When referring to the group of institutes that form the Manufacturing USA network, the following formulations are acceptable:

Institutes in the Manufacturing USA network
The Manufacturing USA network of institutes

To indicate institute affiliation, examples include:

NIIMBL, a proud member of Manufacturing USA^®
NIIMBL, an institute in the Manufacturing USA^® network

Brand Promise

Together, we are securing America’s future.

Together, we are solving America’s current and future challenges through collaborative manufacturing innovation, workforce education, and supply chain development, thereby strengthening the economy, ensuring our national security, empowering the current and future workforce, and improving our everyday lives.

Logo

The logo reflects the bridge Manufacturing USA builds between people, ideas, and the manufacturing community. The sweeping vertical “M” is complemented by the dynamic red strips, reminiscent of the American flag. Please contact ManufacturingUSA [at] nist.gov (ManufacturingUSA[at]nist[dot]gov) with questions.